Why Certified Organic | About Us

Hello! Thanks for visiting our blog.

I'm Sarah and I run this business Abe!

We’re all ludicrously obsessed with certified organic produce and organic products, and we thought it would be fitting for our first blog post to revolve around our why.

Our story starts in 2015 when I was diagnosed with Multiple Sclerosis at the age of 20.⁣

I was just in my third year of law school and my diagnosis rattled mine (and Abe's) whole world.

We immediately decided to look inwards at the sort of lifestyle we were living - we were eating somewhat healthy but evidently, there were lots of changes that needed to be made. 

We went down many rabbit holes, and one of the first related to GMOs (genetically modified organisms), Monsato and Round Up. 

We were in disbelief and we couldn't believe what we were reading!

At this point, we thought all fruits and vegetables were equal. We didn't know conventional produce was sprayed with synthetic fertilisers, herbicides, pesticides and cancer-causing chemicals.  We didn't know how many unpronounceable words formed part of many packaged products we grew up eating and continued to eat during adulthood. 

Along the way, we realised that there's a lot of misleading products out there that are labelled as 'clean' or 'healthy' but are really anything but. This was overwhelming & extremely confusing for us, especially when many health food stores were selling these products too.

We researched and researched and changed our diet and we have been thriving since. 

We both grew a strong passion for health and despite the fact that I pursued a career in law for a few years, in 2019, I embarked on a journey to study Naturopathy to align with my desire and longing to find the root cause of my health issues.

2020 was a very difficult year for everyone - including us. Abe was made redundant from his role in event management and we immediately knew it was time for us to pave our own path.

And we did.

In January 2021, we embarked on our journey as owners of The Original Organic Company.

We knew there was a gap in the market, that's why we decided to start our own business with complete transparency - to give you complete confidence. 

All products we stock have been approved by us. We will not stock anything that we personally would not consume. 

We don’t believe in fake healthy, and we won’t stock misleading products big corporations have created with clever marketing departments. Uh-uh!⁣

Unlike others, 100% of our fresh produce is certified organic.⁣

We are up at the crack of dawn each morning, hand-selecting your premium produce at the markets. Think of us as your personal shoppers – and we won’t discriminate either.⁣

Whether you prefer ripe bananas or only small-sized apples, let us know in the notes section and we will try our absolute best to accommodate you.⁣

Shop from your couch, from your office or at the restaurant with the date you’re now regretting you agreed to. ⁣

Love Abe & Sarah,⁣
The Original Organic Company

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